In a previous conversation, I discussed the concept of "transelectional" candidates-those who are, over the years, always running, even if not for any particular election.
To put it another way, there are political actors who continuously maintain themselves in "candidate mode" because they might find themselves in a Senate, gubernatorial, or Presidential election, depending on circumstances. Candidates not preparing for one particular office, but any "election of opportunity".
In that discussion, I addressed the concept of how these transelectional candidates have begun to develop "brands", just as we see in the consumer marketplace; and used Al Gore’s association with global climate change issues as an example.
In today’s discussion, I’d like to further address the issue of political branding, discuss the role of the Democratic Party in this evolution, and examine strategies that could develop long-term bonding between younger voters and the Party.
